4 Ways Black-Owned Businesses Can Increase Sales

Feb 12, 2021 Article by: Kyle Bernard

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No matter the industry or stage of business development, a recurring pain point for Black-owned businesses is increasing sales. There are countless potential causes and an equal number of viable solutions. So how do you sort through the clutter to find what works best for you?

You’ve come to the right place.

We, your friendly neighborhood Black Book Directory team have put together a short but effective list of ways Black businesses can drive more sales.

Take a closer look below.

Influencer Marketing

We live in an increasingly consumer-oriented society. We spend on gifts, leisure, skincare, décor and more. We often get ideas on what to buy or where to shop from social media influencers.

The rise of influencer marketing has been astronomical. It’s gone from relatively unknown, to niche, to being an absolute necessity for many large corporations. Research social media influencers in your industry. Connect with them. Strike up an offer that is mutually beneficial on both sides.

The additional exposure from a previously untapped following could drive sales up.

Email Marketing

Email marketing is a must. No matter the industry, having access to existing or potential clients via their email inbox is key. If you’re not collecting email addresses, find a way to start.

The more thoughtful, creative, and personalized the email, the more it may benefit your business. Email marketing campaigns can be used to showcase new inventory, sales and much more. Do your research and give it a try.

Offer Freebies and Sales

The coronavirus pandemic turned 202 into a difficult and outright strange year for billions of people. But there were some positives. Many businesses experienced record online sales. Why? Because we weren’t allowed outside.

However, there’s something many online retailers still haven’t realized about their shoppers. People who shop online love two things: free shipping and sales. So why not use it to your advantage?

Here’s how. First, include the cost of shipping in the item price. It’s a little more work on the backend but it’ll pay off when your sales earnings increase.

Next, put products and services that are in overstock or just aren’t selling very well on sale. If the sale price is above the initial cost, you’ll still be making profit.


Warning: rebranding shouldn’t be taken lightly. And it’s not a quick fix to driving short-term sales. That said, if you’re struggling with sales, it may be because potential clients are confused about what you’re offering. You may also be selling your products and services to the wrong people.

Doing a branding revamp can give you better perspective and alignment on your brand vision and as a result your ideal customer persona. And it must be said, rebranding isn’t simply changing your logo (although a logo is part of a brand). Branding is also the colors you use, fonts, copy, your mission statement and much more.

Boosting sales can be difficult for Black-owned businesses, but it’s not impossible. The four techniques above are tried, tested, and true. Give them a shot and let us know the results!


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